At Licha Diamonds, our philosophy is driven by the four key ideas explained below: - We buy conflict-free rough diamonds from the mines and comply with Kimberley Process. - We use patented technology from ImaGem Inc. to cut beautiful diamonds – that have exceptional brilliance, high sparkle and a striking pattern of contrast. - The diamonds are certified using objective grading technology to assure that you get exactly what you are paying for. - Our diamonds sell at exceptional prices because we cut out the middlemen. Learn more about Licha Advantage.