Always Beautiful

With the "Always Beautiful" guarantee, you don't have to second guess if your diamond will look brilliant, sparkly and stunning in person! Strike that one thing off your list!

All diamonds sold by Licha are pre-screened to select only the ones that meet our proprietary "Beauty-Score" rating of four or five stars. Read more about Beauty-Score...

Beauty Score TM, Beauty-Score TM, Beauty_Score TM, BeautyScore TM, Beauty.Score TM and ImaGem Beauty Score TM are trademarks of Image Statistics Inc. 


Grading & Certification

Objective and accurate diamond grading is something we are very passionate about! If you read our very first blog post, you will understand why.

It boils down to protecting your interest as a consumer and making sure that you are not overpaying for a diamond that may be assessed or graded incorrectly. Read more about Grading & Certification... 

Excellent Prices

Licha Diamonds uses efficient manufacturing processes and vertical integration to manufacture, grade and directly supply diamonds and diamond jewelry to you. Vertical integration reduces the manufacturing and distribution costs by cutting out the middle men. You get excellent prices for beautiful diamonds and diamond jewelry we sell. Read more about our manufacturing process...

Exclusive Diamond Cutting Technology

Not all diamonds are created equal. We use “ImaGem Essence” copyrighted technology exclusively to cut and select beautiful diamonds with brilliant light behavior that will dazzle you.

Two diamonds with the same cut grade can have significant differences in their light performance. An “Excellent” cut grade does not guarantee exceptional light behavior, see the picture below.

We specialize in beautifully cut diamonds with light behavior that will dazzle you. Contact us for your special diamond and jewelry request. We will do our best to meet your request!

We manufacture and sell diamonds that have top of the line light performance with everlasting beauty. It is difficult to discriminate between color and clarity without special tools. Light performance of a diamond can be appreciated with the naked eye. We recommend light performance as one of the most important criteria in buying a beautiful diamond.

Custom Manufacturing 

We manufacture customized diamond jewelry. For one of a kind diamond or diamond jewelry requests, please contact us in advance. Have a special request, contact us with details of what you need and your budget. We will do our best to meet your request!